Organic Affinity Story
ILLUMA Organic, replicating nature and giving back its true essence with uncompromising spirit, specially designed the organic purity dedicated for babies, preserving their precious innate purity
Organic Purity Dedicated for Babies
Organic Milk Source
Newborn cows are preferably fed with natural maternal milk and drink clean water, establish pure nutrient from the source
No added hormone, pesticide and chemical fertilizers during production,
3 years conversion period in organic farm
+ The organic milk is sourced from organic farms
Most moms agree that ILLUMA® Organic is the most HUMAN AFFINITY organic brand.
*According to the face-to-face street intercept survey conducted by Kantar between Oct and Dec 2020. Respondents were moms aged between 25 and 45 with aged 0-7 kids. They need to be a decision maker of infant milk formula and feed their child with milk formula at least once a day. 668 moms were surveyed.
IMPORTANT ADVICE FOR MOTHERS
Breast milk is the best for babies and provides the best nutrition and protection from illness for your baby. For most infants, breast milk is all that is needed for the first 6 months. Many mothers continue to breast-feed after 6 months and then give other foods as well. For advice on breast-feeding, consult your doctor or any other health professional, or a friend or relative who has successfully breastfed. Frequent feeding is the best way to establish and maintain a good milk supply. A well balanced diet, both during pregnancy and after delivery, also helps sustain and adequate supply of breast milk.
Advice especially for the working mothers
Your baby can still receive the benefits of breast milk even if you go out to work. Partial breast-feeding is better that bottle-feeding completely, so continue to breast-feed even if you have been advised to give other foods. If you sleep with your baby, he will breast-feed during the night without disturbing you. Before you leave home in the morning and again when you return, breast-feed your baby. When mixed feeding, always offer the breast before giving other foods.
Remember: Breast milk is the best and most economical food for your baby.
The use of foods which are not intended for young babies can be harmful. Unnecessary introduction of partial bottle-feeding or other foods and drinks, will have a negative effect on breast-feeding. Therefore, always consult a health professional before introducing anything other than breast milk.
Using a breast milk substitute
If a doctor or other health professional recommends a supplement to breast-feeding, or its replacement, during the first 6 months, it is preferable to use an infant formula meeting recognized quality standards.
When used correctly this supplies the nutritional needs of your baby in an easily digestible form. You will need more than 450 g per week if your baby is only bottle-fed, so keep your family circumstances and costs in mind before deciding whether to use infant formula.
As soon as your baby is old enough, feed infant formula with a cup and spoon.
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