Take the First Step towards Allergy Prevention

Learn more about the causes and symptoms of allergies
Common allergens include:
Food: cow’s milk, peanut, egg
Environmental factors: dust mites, cat fur
Pay attention to food allergens in the early stages

Did you know that cow’s milk proteins may often be the first food allergens that your baby encounters? As a newborn baby’s gastrointestinal tract has not yet been fully developed, large milk proteins in cow’s milk are not easily digested and may trigger food allergies. Studies show children who have had food allergies or eczema at an early age have potential to induce other allergies such as respiratory allergies and asthma in the future2.

Human Affinity Prevent Allergic Reactions
Human milk is the best food for your baby. Proteins in human milk are easily digested and absorbed. Human milk can help reduce the chances of allergies in your baby, and help to prevent discomfort and allergic reactions after they have consumed cow’s milk proteins3,4.
References:
  1. Vanto T, et al. Allergy 1999;54:837-842
  2. Host A et al. Pediatr Allergy Immunol. 2002; 13 Suppl 152-8
  3. Hong Kong Department of Health. Breastfeeding. Available at https://www.fhs.gov.hk/tc_chi/health_info/child/12172.html Accessed on 21 May 2019
  4. https://www.change4health.gov.hk/sc/healthy_diet/facts/breastfeeding/index_t.html Accessed on 1 Mar 2019
Human Affinity Hydrolysis Technology
Effectively Reduce the Allergenic Potential of Cow’s Milk Proteins
Inspired by Human Milk, Hydrolysis Technology
Characteristics of Human Milk
Helps to reduce the chance of developing allergies3.
The proteins in human milk are easily digested and absobed3.
Characteristics of Hydrolysis Technology
Protein which is easily absorbed
Precise Breakdown: Partially hydrolyzes cow’s milk proteins into smaller proteins which are easier to digest.
Reduce allergenic potential
Precise Targeting: Precisely identifies and partially cuts potential cow’s milk protein allergens, effectively reducing the allergenic potential of these proteins.
Precisely breaks down protein allergens
30 sec to know more about potential allergy risk factors
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Genetic Risk Factors

1. Do you or your spouse have a history of allergy?

No

Yes

2. Do your baby’s siblings have a history of allergy?

No

Yes

2 / 3

Maternal Risk Factors

3. Have you taken any shellfish in your early pregnancy?

No

Yes

4. Have you taken any antibiotics or pain killers* during pregnancy?

No

Yes

5. Is the environmental pollution serious during pregnancy?

No

Yes

*Refers to Paracetemol

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Birth Risk Factors

6. Is the baby your first child?

No

Yes

7. Have you planned for caesarean section?

No

Yes

8. Were you above 30 years old when you gave birth to your baby?

No

Yes

9. Was your baby born from a multiple birth, i.e. twins or triplets?

No

Yes

Result of Survey

If you answered “Yes” in the survey, it means your baby has already been exposed to these allergy risk factors. Please consult your family doctor or specialist for details.

Tips on Allergy Prevention

According to guidelines from Hong Kong Institute of Allergy, the following measures may help with allergy prevention.

To reduce the risk of infant allergies, moms are advised to start from pregnancy and get prepared at an early stage.

Moms are advised to enjoy a healthy diet with no unnecessary diet restriction during pregnancy and lactation

Moms are advised to improve lifestyle habits, e.g. control weight, avoid both active or passive smoking, avoid excessive psychological stress

Exclusive breastfeeding in the first 6 months of life

Consider hydrolysed formula milk in high-risk infants if exclusive breastfeeding is not feasible

Introduce complementary food from 4-6 months of age when developmentally ready

Control air pollution and indoor air quality

1

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1 / 4

Genetic Risk Factors

1. Do you or your spouse have a history of allergy?

No

Yes

2. Do your baby’s siblings have a history of allergy?

No

Yes

2 / 4

Maternal Risk Factors

3. Have you taken any shellfish in your early pregnancy?

No

Yes

4. Have you taken any antibiotics or pain killers* during pregnancy?

No

Yes

5. Is the environmental pollution serious during pregnancy?

No

Yes

3 / 4

Birth Risk Factors

6. Is the baby your first child?

No

Yes

7. Was your baby given birth by caesarean section?

No

Yes

8. Is your baby a premature baby?

No

Yes

9. Was your baby born in autumn or winter?

No

Yes

10. Were you above 30 years old when you gave birth to your baby?

No

Yes

11. Was your baby born from a multiple birth, i.e. twins or triplets?

No

Yes

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Environmental Risk Factors

12. Did you feed your baby with regular infant milk formula within first week after birth?

No

Yes

13. Has your baby been exposed to passive smoking?

No

Yes

14. Is there any pet at your home?

No

Yes

Result of Survey

If you answered “Yes” in the survey, it means your baby has already been exposed to these allergy risk factors. Please consult your family doctor or specialist for details.

Tips on Allergy Prevention

According to guidelines from Hong Kong Institute of Allergy, the following measures may help with allergy prevention.

To reduce the risk of infant allergies, moms are advised to start from pregnancy and get prepared at an early stage.

Moms are advised to enjoy a healthy diet with no unnecessary diet restriction during pregnancy and lactation

Moms are advised to improve lifestyle habits, e.g. control weight, avoid both active or passive smoking, avoid excessive psychological stress

Exclusive breastfeeding in the first 6 months of life

Consider hydrolysed formula milk in high-risk infants if exclusive breastfeeding is not feasible

Introduce complementary food from 4-6 months of age when developmentally ready

Control air pollution and indoor air quality

1

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